Module 6: Elevator Pitch!

Hi! My name is Bensu Turk i’m a university student currently attending Ryerson University as a third year marketing major. Although i am getting a degree in business which allows me to have a business oriented perspective, I also have the duality of being a very creative and artistic person wish is shown in some of my previous circulars. This along with my work experience starting from the age of 16 allows me to excel in marketing and business in a unique and differentiated way.

I chose to go about my elevator pitch in this way after doing some research and based on the experience of creating previous resumes/cover letters. I thought it would be important to show them who I am and why I would be a relevant addition to their company based on my current education and path. I also thought to give myself an advantage by highlighting something about me that had the potential to show that I can bring something different to their company than some of who they already may have working for them (trying to differentiate myself). I displayed my work ethic by pointing out i’ve been working since the age of 16. I didn’t really consider any steps other than introduce yourself, what you are currently doing, and then market yourself to the potential employer by listing qualities about you that would be relevant in adding value to their business. It had to be short and sweet so I decided those were the most important things to include in the elevator pitch. All in all I also decided to stay honest and humble with a professional tone while still displaying some belief within myself.

Module 4: DISCONNECT

Ever paranoid that someone may be tracking your every as you browse the Internet? Rest assured! There are actually multiple websites tracking your every move on every website. By using the Disconnect extension via FireFox I visited around 7-8 pages some popular ones including Sephora, Amazon, Fashion Nova, Facebook, Twitter, and Youtube. Out of all these sites I found the most tracking on Amazon and Fashion Nova. Here is a screenshot of Amazon.

Using Google

When using Google many people just search without any strategy or syntax. Here are some tips when searching through Google!

Image result for person googling
Google is the most popular search engine

  1. In order to search for an exact word or phrase put in as many of the words you know in the search bar and wrap it in quotations (searching song lyrics for example, or a quote).
  2. If you want to search for something on a specific site type what your looking for but then put the site after like so, (Lipstick: Sephora) or (lipstick: sephora.com). All the results that show up will be from Sephora’s website
  3. In order to correctly search for a definition type the word and follow it with :definition for example (remedy: definition)
  4. To search for a specific product at a specific price point search the name of the product and the price for example ( Phone case $20 dollars) If you want to create a price range use two periods in between the price points. For example (Phone case $20..$30)
  5. To search for a specific filetype enter what your searching for followed by filetype:PDF for example (hunger games filetype:pdf)
  6. In refine searches in order to add or ignore words and control what does or doesn’t come up in your search put a – sign in front of the word that you want to ignore and a + in front a word you want to include. For example ( Fast food – McDonald’s) or( Jackets + Canada Goose)
  7. If you want to find a page or site that is similar to an existing one include similar: before the website you want it to resemble. For example (Similar: Clubmonaco.ca)
  8. If your looking to search for an exact quote on a page but you are missing some of the words, fill those unknown words with an asterisk. For example: ( You must be the * you wish to see in the world)
  9. How would you search for pages containing two connected words? Put the word AND in between them. (things like this can also be done in advanced search)
  10. When searching for social media content containing a specific tag use the hashtag symbol followed by the content your targeting. For example (#Raptors).

Digital Etiquette

There is a lot of noise in the marketing world and in order to remain competitive and be noticed you must present yourself properly. What does this mean? Apart from websites, creators and companies having brands, you as a person too have a brand. How you represent yourself on social media for instance, what can people expect to see from you. That has to do with your brand. It is important to purge out any old profiles of you and have anything that is up to be clean and updated. Once you have a personal brand although we are constantly evolving its important to remain somewhat consistent, and don’t post anything that doesn’t represent your true feelings or interests. An example of this would be having a health blog and encouraging people to eat healthy but then promoting an appetite suppressant candy that is dangerous and not healthy mentally or physically. Stay true to yourself and what you believe in. Keep everything you post short, simple and to the point and make sure not do overdo the hashtags as they can come across as tacky. Make sure your usernames and emails are professional. The username brandilovexx is not professional, something like breemurrary1999 would be more appropriate. When it comes to profile pictures they don’t have to be perfect but at least make sure they are of professional nature and good quality. Make sure not to get in arguments online over twitter for example it looks bad in the moment and likely will never disappear forever. Remember that what you post on the internet will stay on the internet forever.

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